Web marketing and site optimisation pursue the equal aim - to result on a site maximal primary audience. Simply there are situations when retrieval methods it is impossible or to attain it very hard. It can depend both from objective and on subjective factors. Therefore if to result analogy from a life - retrieval optimisation is a passive advertising and a web marketing active, or paid. It means, if the client wishes to have visitors on specific goods, to a key phrase, whether - but rank of the site it is not enough advertising company for occurrence on the first pages of search engines, apply active advertising campaigns (including paid) to attention getting on the site.
Among the main marketing strategies it is possible to select the following:
- Banner advertisement;
- Contextual advertisement;
- Subject letters, lists;
- On-line press releases;
- Posts, articles, etc.
We offer following services in the given kind of web marketing:
Banner's placement (graphics and text) in banner exchange networks
banner exchange the network is a network of sites which exchange among themselves banners displays: on your resource there is a display advertising announcement (banners), but to you do not pay, and in exchange show your advertising on sites of other participants of a network. Though it is possible (if on your resource not enough displays) simply to pay for appropriate quantity of displays banners, and yours banner it will be shown on hundred advertising platforms. We will select banner systems which respond subjects of your site, we will produce banner and we will place it in the selected network.
Advertising platforms in a network the Internet (as traditional) are popular, subjects, regional specificity. We will select the optimal resources which auditory is as much as possible intersected with an auditory of your potential customers, and advertising on which most effective. We will develop for you banners and textual advertising information: advertising articles, press releases, text boxes. We will optimally glide an advertising campaign.
Let's publish the description of a site, the goods or services on subject portals, directories, in lists of price-lists. We will place the information on virtual bulletin boards. We will organise submission of your goods/service at auctions, Internet shops, trading platforms.
Contextual advertising - the advertisement which takes places on the paid basis in search engines or pay-per-click (PPC) - systems. The given declaration is shown, when the user sets the selected keywords in a search tape (or certain sections, subjects - in a case PPC-systems). This kind of advertising is some alternative to retrieval advancing of a site, only on your site - it is necessary to pay for each hit of the visitor to appropriate system.
Subject dispatch is a dispatch of letters, which contain the interesting information of certain subjects (directly linked with your business) on e-mail addresses of users. It not a spam. Users are voluntary signed on dispatch and interested in obtaining of such dispatch. Also effective there are usages of the dispatch, for maintenance of a return coupling with the regular customers. For this purpose we also can integrate into your web sites dedicated systems for job with subscribers.
The Press release is a short message on events of your company, intended for the press. Extension of the new goods, service or allocation of discounts (sale), the extension of the list of the services, new purposes, anniversary of the company, etc. In the capacity of additions to expensive kind of advertising can be an informational motive is offered regular dispatch of press releases by on-line mass-media and also seating of advertising articles, posts on sites with the big traffic of visitors, blogs, news etc.
If you wish to reserve website promotion - use an order form. If you have a questions or problems - contact us.. |
